Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Cruise Line shopping experience:

1. Compare - without doubt the biggest advantage that the Cruise Line offers shoppers today is the ability to compare thousands of Cruise Line at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Cruise Line? Wrong! If the Cruise Line is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Cruise Line then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Cruise Line? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Cruise Line and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Cruise Line wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Cruise Line then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Cruise Line site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Cruise Line, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Cruise Line, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

A cruise line is a company (law) that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the ship's captain, and a hospitality staff headed by the equivalent of a hotel manager.

Among cruise lines, some are direct descendants of the traditional passenger shipping lines, while others were founded from the 1960s on specifically for cruising. The business is extremely volatile; the ships are massive capital expenditures with ruinous operating costs, and a slight dip in bookings can easily put a company out of business. Cruise lines frequently sell, renovate, or simply rename their ships just to keep up with travel trends.

A wave of failures and consolidation in the 1990s has led to many lines existing only as "brands" within larger corporations, much as a single automobile company produces several makes of cars. Brands exist partly because of repeat customer loyalty, and also to offer different levels of quality and service. For instance, Carnival Corporation owns both Carnival Cruise Lines, whose former image were vessels that had a reputation as "party ships" for younger travellers, but have become large, modern, and extremely elegant, yet still profitable, and Holland America Line, whose ships cultivate an image of classic elegance.

Currently the three largest cruise operators in the world are (a full list of cruise lines is provided list of cruise lines):

• Carnival Corporation & plc operates 82 ships and is a British-American corporation with headquarters in Miami, U.S.A. and London, England.
• Royal Caribbean Cruises Ltd. has 34 ships in service and is based in Miami, U.S.A.
• Star Cruises has a combined fleet of 18 ships and the corporate headquarters is located in Hong Kong.

A cruise line is a company (law) that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the ship's captain, and a hospitality staff headed by the equivalent of a hotel manager.

Among cruise lines, some are direct descendants of the traditional passenger shipping lines, while others were founded from the 1960s on specifically for cruising. The business is extremely volatile; the ships are massive capital expenditures with ruinous operating costs, and a slight dip in bookings can easily put a company out of business. Cruise lines frequently sell, renovate, or simply rename their ships just to keep up with travel trends.

A wave of failures and consolidation in the 1990s has led to many lines existing only as "brands" within larger corporations, much as a single automobile company produces several makes of cars. Brands exist partly because of repeat customer loyalty, and also to offer different levels of quality and service. For instance, Carnival Corporation owns both Carnival Cruise Lines, whose former image were vessels that had a reputation as "party ships" for younger travellers, but have become large, modern, and extremely elegant, yet still profitable, and Holland America Line, whose ships cultivate an image of classic elegance.

Currently the three largest cruise operators in the world are (a full list of cruise lines is provided list of cruise lines):

• Carnival Corporation & plc operates 82 ships and is a British-American corporation with headquarters in Miami, U.S.A. and London, England.
• Royal Caribbean Cruises Ltd. has 34 ships in service and is based in Miami, U.S.A.
• Star Cruises has a combined fleet of 18 ships and the corporate headquarters is located in Hong Kong.

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